Privacy Policy

Kaaya AI Private Limited is a technology company that helps people discover and visualise clothing, including through AI-powered Virtual Try-On experiences. Our registered office is: Kaaya AI Private Limited 1577, 1st Floor, Mauti Nagar, Kholvad, Kamrej, Surat - 394190, Gujarat, India For privacy-related questions or requests, you can contact us at: contact@kaaya.ai

The information we collect depends on how you use Kaaya AI. A. Account Information When you create or use a Kaaya AI account, we may collect: - your mobile phone number; or - your email address. We use this information to create, authenticate and maintain your account and provide the Services to you. B. Photos You Upload To use Virtual Try-On, you may choose to upload photographs of yourself. Kaaya AI allows you to save photographs to your account so that you can use them for future Virtual Try-Ons without having to upload your photographs again each time. These photographs may contain information about your physical appearance, including your face and body. We process these photographs for purposes related to providing the Virtual Try-On service and allowing you to reuse your saved photographs. Your saved photographs remain stored until you delete them. C. Virtual Try-On Images When you use Virtual Try-On, Kaaya AI uses artificial intelligence to generate an image showing how a selected garment, fabric or clothing style may appear on you. These generated Virtual Try-On images may be stored in your account so that you can access them later. Your saved Virtual Try-On images remain stored until you delete them. D. Technical and Usage Information When you use Kaaya AI, we and our technology providers may automatically collect certain technical and usage information. This may include: - device and browser information; - IP address; - pages or features you visit; - buttons or features you interact with; - navigation patterns; - session activity; - referring pages or links; - timestamps; - technical logs; and - error information. We collect this information to operate Kaaya AI, understand how people use the Services, identify problems and improve the user experience.

We may use personal data collected through Kaaya AI to: - create and manage your account; - authenticate you; - provide Virtual Try-On functionality; - save photographs that you choose to keep for future Try-Ons; - save and display your generated Virtual Try-On results; - operate shop pages powered by Kaaya AI; - connect users with participating clothing shops; - understand how people use Kaaya AI; - improve the functionality and usability of the Services; - identify and resolve technical issues; - maintain the security of our Services; - prevent misuse, fraud or abuse; - communicate with you about your account or the Services; - respond to support and privacy requests; and - comply with applicable legal obligations. Kaaya AI does not currently process payments for clothing purchases made from participating shops.

Your photographs are necessary for providing our Virtual Try-On functionality. When you choose a photograph for a Virtual Try-On, we process that photograph through our technology and AI infrastructure to generate the requested result. Your photographs may be saved to your Kaaya AI account so that you can reuse them without uploading them each time. Saved photographs remain stored until you delete them. Generated Virtual Try-On images may also be stored so that you can access them again. Saved Virtual Try-On images remain stored until you delete them. We Do Not Use Your Photos to Train Our AI Kaaya AI does not use your uploaded photographs or generated Virtual Try-On images to train, fine-tune or improve our AI models. Your uploaded photographs and generated Try-On images are not added to datasets used to train our AI models.

Kaaya AI does not sell your personal data to third parties. This includes your: - account information; - phone number or email address; - uploaded photographs; - generated Virtual Try-On images; and - other personal information collected through Kaaya AI. We use and share personal data only for purposes connected with operating our Services, providing functionality to users, working with service providers, complying with applicable law, or other purposes described in this Privacy Policy.

We retain different types of information for different periods. Saved Photographs Photographs that you save to your Kaaya AI account remain stored until you delete them. Generated Virtual Try-On Images Generated Virtual Try-On images associated with your account remain stored until you delete them. Account Information Your phone number or email address may be retained for as long as your account remains active. If you request deletion of your account, we can delete your account and associated personal data, subject to information that we may be required or permitted to retain under applicable law. Technical and Analytics Information Technical, security and analytics information may be retained for periods appropriate to the purpose for which it was collected and according to the settings and retention practices of the relevant systems we use. In limited circumstances, some information may be retained for longer where reasonably necessary to comply with law, resolve disputes, prevent abuse, maintain security or protect our legal rights.

Participating clothing shops may use Kaaya AI's technology to communicate with their existing customers. For example, a shop may provide Kaaya AI with a list containing customer mobile numbers and, in some cases, customer names so that communications requested by that shop can be sent. The shop, not Kaaya AI, provides this customer information. Kaaya AI processes such information only for the purpose of facilitating the communication requested by the shop. Kaaya AI does not retain the customer list after it has been processed for that purpose. The relationship between a shop and its customers remains with the shop. Kaaya AI provides technology that helps facilitate the communication. Communication providers such as Plivo, Meta and WhatsApp may process information required to transmit or deliver those communications in accordance with their applicable terms and privacy practices.

We use analytics tools to understand how people interact with Kaaya AI and to identify ways to make the website and Services easier and better to use. We currently use PostHog for product and usage analytics. The information collected through analytics may include: - pages viewed; - features used; - clicks and interactions; - navigation patterns; - device and browser information; - session activity; and - other interaction-level information about how users use different parts of the website. Our analytics tools may allow us to recreate and review how users interact with and navigate through the website, including clicks, page navigation and other on-screen interactions. We use this information to identify usability issues, diagnose technical problems and improve the design and overall experience of Kaaya AI. Access to this detailed analytics information is restricted to specifically authorised personnel who require it for legitimate product, technical, security or operational purposes. We do not sell this information or use it for advertising to third parties. Cookies, local storage or similar technologies may be used where necessary for functionality, authentication, analytics, security or maintaining user preferences. Your browser or device may allow you to control certain cookies or similar technologies. Disabling some technologies may affect how parts of Kaaya AI function.

We do not sell your personal data. We may share or make personal data available in the following limited circumstances. A. Technology and Service Providers We work with third-party service providers that help us operate Kaaya AI. These providers may assist with: - cloud hosting; - databases and storage; - authentication; - AI computing and processing; - product analytics; - communications and messaging; - security; and - other technical infrastructure. Depending on which Kaaya AI feature you use, these providers may include companies such as: - Supabase - Vercel - RunPod - PostHog - Plivo - Meta / WhatsApp A provider may process personal data only to the extent required to perform the relevant service for us, subject to its applicable contractual, security and privacy obligations. B. Legal and Safety Reasons We may disclose information where reasonably necessary to: - comply with applicable law; - comply with legal process or a lawful government request; - investigate fraud, abuse or security incidents; - protect Kaaya AI or its users; - protect the rights, safety or property of others; - enforce our legal terms; or - establish, exercise or defend legal claims. C. Business Transactions If Kaaya AI is involved in a merger, acquisition, restructuring, financing, sale of assets or similar corporate transaction, information may be disclosed or transferred as part of that transaction, subject to applicable law and appropriate protections.

Kaaya AI provides technology that helps users discover, visualise and connect with clothing shops. Kaaya AI does not currently accept or process payments from users for clothing purchased from participating shops. If you decide to purchase a garment, fabric or other product displayed through Kaaya AI, the purchase is made directly from the relevant shop. The shop, and not Kaaya AI, receives your payment. Even where Kaaya AI helps connect you with a shop for an online purchase, the commercial transaction remains between you and the shop. The relevant shop may separately collect information from you for purposes such as: - processing your purchase; - communicating with you; - arranging delivery; - preparing customised clothing; or - handling returns, exchanges or other requests. Information that you provide directly to a shop is subject to that shop's own privacy practices.

Kaaya AI may be used by people under the age of 18. Where applicable law requires consent from a parent or lawful guardian before personal data belonging to a child can be processed, Kaaya AI will take steps required by applicable law. These measures may include introducing age-verification, parental-consent or similar mechanisms where required. Parents or lawful guardians who believe that a child's personal data has been processed improperly may contact us at: contact@kaaya.ai

Depending on applicable law, you may have the right or ability to: - access personal data associated with your account; - correct inaccurate personal data; - delete saved photographs; - delete generated Virtual Try-On images; - request deletion of your account; - request deletion of personal data associated with your account; - withdraw consent where processing is based on consent; - raise questions or complaints about our use of personal data; and - exercise other rights available under applicable data-protection law. Some actions may be available directly through Kaaya AI. For requests that cannot be completed directly through the website, you may contact us at: contact@kaaya.ai We may need to verify your identity before acting on certain privacy requests. Where you request deletion of your Kaaya AI account, we can delete your account and associated personal data from our active systems, subject to any limited information that we may need to retain where required or permitted by applicable law.

Where we process personal data based on your consent, you may withdraw that consent. Withdrawal of consent will not affect processing that was lawfully carried out before the withdrawal. Some information is necessary to provide certain Kaaya AI features. For example, we cannot generate a Virtual Try-On without processing the photograph that you choose for the Try-On. If you withdraw consent for processing information necessary for a particular feature, we may no longer be able to provide that feature to you.

We use reasonable technical, organisational and operational measures designed to protect personal data against unauthorised access, loss, disclosure, alteration or misuse. Access to user-uploaded photographs, generated Virtual Try-On images, and information used to recreate and review how users interact with the website is restricted to a limited number of specifically authorised personnel who require access for legitimate operational, technical, support, security or product-improvement purposes. These materials are not generally accessible to Kaaya AI employees, interns or contractors. We seek to limit internal access to personal data based on role and operational necessity. If we become aware of a personal-data breach, we will take appropriate steps in accordance with applicable law.

Kaaya AI relies on technology and infrastructure providers to operate its Services. Depending on the provider and infrastructure being used, personal data may be processed or stored in India or in other countries. Where applicable law places requirements or restrictions on such processing or transfers, Kaaya AI will take appropriate steps to comply with those requirements.

Kaaya AI may allow you to connect with or access clothing shops, WhatsApp or other third-party websites, applications or services. Once you interact directly with a third party, that third party's own terms and privacy practices may apply. Kaaya AI is not responsible for the privacy practices of third parties that independently collect personal information from you. We encourage you to review the applicable privacy information before providing personal data directly to a third party.

We may update this Privacy Policy from time to time. Changes may be made to reflect: - new Kaaya AI features; - changes in how our Services operate; - changes to how personal data is processed; - changes to our service providers; - legal or regulatory developments; or - other operational changes. When we make changes, we will publish the updated Privacy Policy and revise the "Last Updated" date at the top of this page. Where required by applicable law, we may provide additional notice or obtain consent before making a material change to how personal data is processed.

If you have questions, complaints, concerns or requests relating to this Privacy Policy or how Kaaya AI processes your personal data, please contact us: Kaaya AI Private Limited 1577, 1st Floor, Mauti Nagar, Kholvad, Kamrej, Surat - 394190, Gujarat, India Email: contact@kaaya.ai